Last Updated: June 15, 2026
At Simu Store (“we”, “our”, or “us”), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it.
By visiting www.simustore.co.ke or making a purchase from us, you agree to the terms of this Privacy Policy.
1. Who We Are
Simu Store is an online retail store operating at www.simustore.co.ke.
Data Controller: Simu Store Nairobi, Kenya Email: privacy@simustore.co.ke
If you have any questions about how we handle your personal data, please contact us using the details above.
2. Information We Collect
We collect information you provide directly to us, information collected automatically when you use our website, and information from third parties.
2.1 Information You Provide
- Account information — name, email address, password (encrypted), phone number
- Order information — billing address, delivery address, products purchased, payment method (we do not store full card details)
- Payment information — mobile money number (e.g., M-Pesa), or tokenized card data processed securely via our payment provider
- Communications — messages you send us via email, contact forms, or customer support channels
- Returns & complaints — details you provide when requesting a return, refund, or raising a complaint
2.2 Information Collected Automatically
When you browse our website, we automatically collect:
- Device & browser data — IP address, browser type, operating system, device type
- Usage data — pages visited, time spent on pages, links clicked, referring URLs
- Cookies & tracking data — see Section 7 (Cookies) for full details
- Transaction data — purchase history, cart activity, abandoned carts
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors — transaction confirmation and fraud prevention signals
- Delivery partners — shipment status and delivery confirmations
- Analytics providers — aggregated website usage data (e.g., Google Analytics)
- Social media platforms — if you interact with our social media pages or use social login features
3. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Performance of a contract |
| Sending order confirmations and shipping updates | Performance of a contract |
| Managing your customer account | Performance of a contract |
| Processing returns, refunds, and complaints | Performance of a contract |
| Responding to your enquiries and support requests | Legitimate interest / contract |
| Sending marketing emails and promotions (with consent) | Consent |
| Personalizing your shopping experience | Legitimate interest |
| Improving our website and services | Legitimate interest |
| Detecting and preventing fraud | Legitimate interest / legal obligation |
| Complying with legal and regulatory obligations | Legal obligation |
You may withdraw your consent for marketing communications at any time by clicking “Unsubscribe” in any email we send, or by contacting us at privacy@simustore.co.ke.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your data with trusted third parties only as necessary to operate our business:
4.1 Service Providers
- Payment processors — to securely process transactions (e.g., M-Pesa, card payment gateways)
- Delivery & logistics partners — to fulfill and track your orders
- Email & communication platforms — to send order confirmations and marketing (with your consent)
- IT & hosting providers — to maintain and secure our website and systems
- Analytics providers — to understand how customers use our website
All service providers are contractually required to keep your data secure and use it only for the purposes we specify.
4.2 Legal Obligations
We may disclose your information when required by law, court order, or government authority, or where necessary to protect the rights, property, or safety of Simu Store, our customers, or others.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your personal data may be transferred to the new entity. We will notify you via email and/or a prominent notice on our website before your data is transferred and becomes subject to a different privacy policy.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:
- Order records — retained for 7 years to comply with tax and accounting regulations
- Account information — retained for as long as your account is active, plus 2 years after closure
- Marketing data — retained until you withdraw consent or unsubscribe
- Support communications — retained for 3 years after the case is resolved
When data is no longer needed, it is securely deleted or anonymized.
6. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your data (“right to be forgotten”), where applicable
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent — withdraw consent for marketing or other consent-based processing at any time
To exercise any of these rights, contact us at privacy@simustore.com. We will respond within 30 days. We may need to verify your identity before processing your request.
7. Cookies
We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support marketing efforts.
Types of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential cookies | Required for the website to function (e.g., shopping cart, login sessions) |
| Analytics cookies | Help us understand how visitors interact with our website (e.g., Google Analytics) |
| Marketing cookies | Used to deliver relevant ads and track campaign performance |
| Preference cookies | Remember your settings and preferences (e.g., language, currency) |
You can manage or disable cookies through your browser settings at any time. Note that disabling essential cookies may affect the functionality of our website.
For more detailed information, please refer to our Cookie Policy at www.simustore.com/cookies.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. These measures include:
- SSL/TLS encryption for all data transmitted through our website
- Encrypted storage of passwords and sensitive data
- Restricted access to personal data on a need-to-know basis
- Regular security assessments of our systems and processes
While we take all reasonable steps to protect your data, no online transmission is 100% secure. We encourage you to use strong passwords and keep your account details confidential.
If you believe your account has been compromised, please contact us immediately at support@simustore.com.
9. International Data Transfers
If you are located outside Kenya, please be aware that your personal data may be transferred to and processed in Kenya or other countries where our service providers operate. We ensure that such transfers are protected by appropriate safeguards, including contractual clauses that require recipients to protect your data to the same standards as this policy.
10. Children’s Privacy
Simu Store is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us at privacy@simustore.co.ke and we will promptly delete it.
11. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or partner services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before sharing any personal information with them.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:
- Update the “Last Updated” date at the top of this page
- Notify registered customers via email
- Display a notice on our website homepage
Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
13. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the relevant data protection authority in your country.
In Kenya, the relevant authority is:
Office of the Data Protection Commissioner (ODPC) Website: www.odpc.go.ke Email: info@odpc.go.ke
We would, however, appreciate the opportunity to address your concerns first — please contact us at privacy@simustore.co.ke before escalating to the regulator.
14. Contact Us
For any privacy-related questions, requests, or concerns:
- Email: privacy@simustore.com
- Phone: +254 791 477 777
- Post: Simu Store, Nairobi, Kenya
- Business Hours: Monday – Saturday, 8:00 AM – 6:00 PM EAT
- Website: www.simustore.co.ke