Apple AirTag

Introduction to the AirTag

AirTag was announced at Apple’s April 2021 ‘Spring Loaded’ event as a small, coin-sized tracker that used the Find My network to help users locate lost items — bags, keys, wallets — with precision thanks to Ultra Wideband technology in iPhone 11 and later.

AirTag was immediately popular, praised for its elegant design, long battery life, and the precision finding feature that guided users to within centimetres of their item using iPhone’s Ultra Wideband chip.

AirTag was designed to help people find their lost items using Apple’s vast Find My network of hundreds of millions of Apple devices, with Precision Finding for centimetre-accurate location guidance using Ultra Wideband.

Features of the AirTag

1. Precision Finding

Ultra Wideband technology in compatible iPhones guided users to their AirTag with arrows showing direction and distance to within centimetres.

• Precision Finding with Ultra Wideband (iPhone 11+)
• Direction and distance display
• Haptic feedback as you approach
• Play sound to find nearby items
• Works anywhere in the world via Find My
• Privacy: anonymously relayed location data

2. Design & Battery

Coin-sized, water-resistant design with a replaceable CR2032 battery that lasted over a year.

• 28mm diameter compact design
• IP67 water resistance
• CR2032 replaceable battery (1 year+)
• Custom engraving available
• Works with all Find My accessories
• Built-in speaker for sound alerts

Conclusion

AirTag made finding lost items simple and precise — leveraging the world’s largest tracking network with Precision Finding’s centimetre-accurate guidance, elegant design, and year-long battery to give users confidence that their important items could always be found.